Small reflection on my non-alcoholism and marketing design.

Well, it's been a while since I updated. I'm sadly in the middle of exams (fucking finals), but I want a little rest and fun after a whole afternoon and early night checking time diagrams depending on binary inputs... Fun... well, not...

Anyway, I was thinking about something that happened a few days back. Last friday I was stressed as shit, so I thought "You know what, Myself? I WANT BOOZE TOO." while talking with my fellow blogger here (that has updated more often than I have lately).

So, I told her I'd be right back and then walked to the grocery store to get the vehicle of cerebral intoxication for the destruction of neurones we all know as... BEER...

I walked to the fridge in the corner I NEVER had visited. THE BOOZE CORNER.

My eyes scanned the whole two fridges trying to choose with what I was going to poison myself in a responsible way (Or so I say, so fuck you, naysayers!). Then, I saw a small cache of cans of beer that are a reddish purple. "That one!" I thought. I reached out to grab, but noticed they were grouped in packs of six. I stopped and thought "Wait... I don't have money to buy a whole six pack!" Then I asked a clerk "Hey, are the beer cans sold individually, or in packs of six?" The guy immediately gave me a weird look. "Individually." Well, the guy was right. I was out of the norm. It was actually my FIRST time buying beer. I have consumed it, but never bought it myself. Not being a regular of the local custom of drinking parties, I had remained oblivious to the ins and outs of the booze-drinking world.

I went back and picked two cans of beer. I brought them to the counter and paid for them. I came back home and prepared to drink them until... "Alcohol free". My eyes fixated themselves on the label...

"FUCK!! I'VE BEEN HAD!! BY MYSELF!!"

Then I started thinking "Hey, what's the probability of this happening!?" Pretty low, I guess, but since I don't really give a crap about a concrete number, I'm not going to attempt calculating it.

Anyhow, I remembered that event a few minutes ago (as of writing this). It's not just probability. The packaging is what drew me to buy those cans. They had a pretty, dark, reddish purple color. The normal booze was in shades of gray and light blues. The impact of the coloring DOES play an important role in how we select the products we buy. It's a marketing strategy that's studied with psychology, only I had never really paid ANY attention to it.

That means I'm a conscious (now) victim of those fucking psychologists! ARGH! =P